Introduction to Marketing
The aim of this course is to develop the knowledge, skills, and competencies relevant to key marketing principles and processes for organisations and society.
| Information | |
|---|---|
| Course Code | BSNS5501A |
| Level | 5 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Examine the role of marketing in organisations and for society in Aotearoa New Zealand.
Apply marketing principles and processes to organisations and/or brands.
Apply principles of brand management to business products or services.
Delivered as part of the following programmes
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Bachelor of Applied Management (Tourism Management)
- Bachelor of Applied Management (Hospitality Management)
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)