Bachelor of Applied Management (Marketing and Sales)
Marketing and sales are about understanding people, building trust and turning interest into action.
Tell me about this area
Professionals in this space research audiences, shape a brand’s offer and plan campaigns across channels like social media, email, search and events. They work closely with product, service and customer teams to improve the customer experience and grow revenue. Sales roles focus on finding opportunities, building relationships, negotiating and closing deals, while feeding market insights back into the business. Ethical practice and smart use of data are important.
Would it suit me?
This area could suit you if you like combining creativity with clear thinking. You might enjoy spotting what makes people choose one option over another, writing or presenting ideas and working with others to get things done. It helps if you’re organised, comfortable with feedback and motivated by goals and results.
What will I learn?
- Customer and market research insights
- Data analysis and reporting for decisions
- Marketing planning and campaign control
- Services marketing and customer retention
- Strategic marketing and business growth
- Contemporary marketing and sales practice
- Digital tools, channels and content
- Ethical, culturally responsive marketing
How will I learn?
- Real-world case studies and scenarios
- Hands-on projects and campaign briefs
- Collaborative workshops and group work
- Presentations and communication tasks
- Blended learning: on campus and online
- Work-integrated learning through placement and projects
Fees for 2026
University Entrance as specified by the New Zealand Qualifications Authority (NZQA)
Or New Zealand Certificate in Study and Employment Pathways (Level 4) Open Pathway
Or a relevant qualification at Level 4 or above listed on the New Zealand Qualifications and Credentials Framework.
If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.
Still want to study but don't meet the Academic Requirements?
International applicants and applicants under 20 years old at the start of the semester in which their study will commence, who do not meet the standard admission requirements stated above may apply for discretionary admission.
- To apply for discretionary admission you need to demonstrate readiness for study at the level of this programme.
Domestic Applicants over 20 years old at the start of the semester in which their study will commence, who do not meet the standard admission requirements stated above may apply for special admission.
- To apply for special admission you need to demonstrate readiness for study at the level of this programme.
If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.
Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace.
What if English is not my first Language?
If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
- Please provide a result from a test or qualification on the acceptable alternatives
- If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
- IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
- You do not need to provide additional evidence of English Language skills.
Overall IELTS 6.0 Academic
- 5.5 Listening
- 5.5 Reading
- 5.5 Writing
- 5.5 Speaking
Applicants who meet the entry requirements will be accepted into the programme in the order that completed applications are received.
Funding assistance
If you face unexpected financial hardship during your studies, we have several funds that you can apply for. These are designed to enable you to continue your current course of study. We also have a wide range of scholarships and awards that can provide financial assistance.
Find out moreCareer opportunities
| Entry level | Intermediate | Advanced |
|---|---|---|
| Marketing assistant | Marketing coordinator | Marketing manager |
| Sales support coordinator | Sales representative | Sales manager |
| Customer service representative | Account manager | Brand manager |
| Social media assistant | Digital marketing specialist | Business development manager |
| Market research assistant | Market analyst | Marketing strategist |
| Event marketing assistant | Business development coordinator | Key account manager |
NB: Advanced roles may require experience and/or further study.
Study pathways
Ara offers a range of graduate diplomas in a variety of business specialisations for further study,as well as pathways to a Postgraduate or Master qualification.
- Postgraduate Study options
- Master of Applied Management
- Master of Sustainable Practice
- Postgraduate Diploma in Applied Management
- Postgraduate Diploma in Sustainable Practice
- Postgraduate Certificate in Applied Management
- Postgraduate Certificate in Sustainable practice
Recommended school subjects
- English
- Mathematics
- Computing / ICT
- Economics
Bachelor of Applied Management (Marketing and Sales)
Marketing and sales are about understanding people, building trust and turning interest into action.
| Information | |
|---|---|
| Type | Degree |
| Code | CH3988 |
| Next starts | July 2026 |
| Application close date | Accepted throughout the year |
| May be available for Study Visa? | Yes |
| International application close date | 22 January for February start, 23 June for July start |
| Credits | 360 |
| Level | 7 |
| Additional Equipment/Fees | Advised before enrolment |
| May be eligible for Studylink? | Yes |
| Available Part time | Yes |
| Reference | CH3988-MKAS |
Fees for 2026
With an internationally-recognised Ara qualification, the world is your oyster. Our graduates can be found working and making a difference across the globe…
MoreCredit Recognition
Translate your knowledge from previous study into credits towards a new qualification.
Apply for credit recognitionDocuments
- Admission & Enrolment Form PDF, 425 KB
- International Application Form PDF, 357 KB
Area of Interest
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