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Event Marketing and Sponsorship

To enable students to apply current theory and practice in analysing, planning, monitoring, evaluating and controlling the marketing efforts related to events

Course Code AMEM700
Level 7
Credits 15


Apply marketing theory to the marketing concept for an event and outline how the business plan, marketing plan, and marketing communication strategy interrelate.

Critically evaluate the different types of marketing communication messages as applied to different stages of the communication process and the media used to convey them.

Apply knowledge of communication vehicles and objectives to a marketing communication plan.

Apply relevant event marketing theories to a sponsorship plan for a specific event.