Contemporary Issues in Marketing Practice
To enable students to critically evaluate a range of current issues and trends and develop evidence-based marketing solutions
| Information | |
|---|---|
| Course Code | AMCM700 |
| Level | 7 |
| Credits | 15 |
Description
- Critically evaluate contemporary marketing issues and/or trends.
- Apply marketing skills and knowledge to develop evidence-based solutions to contemporary marketing problems.
Delivered as part of the following programmes
- Graduate Certificate in Business Management
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)