Branding and Persuasion 1
To enable the learner to create co-ordinated design outcomes using different media based on clear strategy statements intended to engage and influence a specific audience.
The learning outcomes for this course are:
Define the concepts of audience, brand, proposition, and objective through the creation of an effective strategy statement.
Critically assess specific methods of brand construction and communication.
Construct a concept-driven communication across different media that meets the objectives of a strategy statement.