Branding and Persuasion 1

To enable the learner to create co-ordinated design outcomes using different media based on clear strategy statements intended to engage and influence a specific audience.

Information
Course Code	BDVS612
Level	6
Credits	15

Description

The learning outcomes for this course are:

Define the concepts of audience, brand, proposition, and objective through the creation of an effective strategy statement.

Critically assess specific methods of brand construction and communication.

Construct a concept-driven communication across different media that meets the objectives of a strategy statement.