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Business-to-Business Sales and Marketing

To enable students to apply the principles and practices of business-to-business sales and marketing

Course Code AMBB600
Level 6
Credits 15


  • Apply business-to-business sales and marketing theories and models to analyse the behaviours and needs of organisational customers.
  • Apply business sales and marketing concepts to develop a business-to-business sales marketing plan for a specific market.
  • Apply knowledge of sales concepts to develop a targeted strategy for a business-to- business market.