Customer Engagement
To enable students to understand how marketers can increase levels of customer engagement
| Information | |
|---|---|
| Course Code | AMCU600 |
| Level | 6 |
| Credits | 15 |
Description
- Evaluate the implications of a service perspective for marketers.
- Identify and evaluate the external and internal influences on consumer segments.
- Apply knowledge of consumer influences and services marketing to develop a customer engagement plan.
Delivered as part of the following programmes
- Graduate Diploma in Event Management
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Graduate Certificate in Business Management
- Graduate Diploma in Marketing and Sales
- Bachelor of Applied Management (Business Transformation and Change)