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Introduction to Digital Marketing

The aim of this course is to develop the knowledge, skills, and competencies to apply digital marketing tools and analyse secondary information to support business performance.

Course Code BSNS5503A
Level 5
Credits 15


The learning outcomes for this course are:

Describe existing and emerging technology relevant to marketing and sales contexts.

Employ digital marketing tactics and performance measures in marketing contexts.

Analyse secondary information to advise management of marketing and sales issues.