Introduction to Marketing
The aim of this course is to develop the knowledge, skills, and competencies relevant to key marketing principles and processes for organisations and society.
| Information | |
|---|---|
| Course Code | BSNS5501 |
| Level | 5 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Examine the role of marketing in organisations and for society in Aotearoa New Zealand.
Apply marketing principles and processes to organisations and/or brands.
Apply principles of brand management to business products or services.