Retail Marketing
To enable students to critically evaluate and apply retail marketing concepts and strategies in a range of retailing environments
| Information | |
|---|---|
| Course Code | AMRM700 |
| Level | 7 |
| Credits | 15 |
Description
Critically evaluate retail marketing concepts and strategies within contemporary retail settings.
Critically analyse marketing opportunities that would improve a retail business.
Apply and justify retail marketing concepts and strategies to an existing or new retail opportunity.