Introduction to Marketing and Sales
To enable students to understand key marketing and sales principles and processes in the contemporary business environments
| Information | |
|---|---|
| Course Code | AMIM551 |
| Level | 5 |
| Credits | 15 |
Description
- Apply marketing and sales principles and processes to contemporary business situations.
- Communicate effectively with customers and prospects to achieve marketing and sales outcomes.
Delivered as part of the following programmes
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management
- Bachelor of Broadcasting Communications (Radio)
- Graduate Diploma in Laboratory Technology
- Bachelor of Applied Management (Accounting - CA Pathway)
- Bachelor of Applied Management (Supply Chain Logistics)