Buyer Behaviour
To enable students to apply buyer behaviour principles and processes in marketing and sales contexts.
| Information | |
|---|---|
| Course Code | AMBB552 |
| Level | 5 |
| Credits | 15 |
Description
- Apply buyer decision-making processes.
- Explain and apply internal, external and situational influences on buyer behaviour.
Delivered as part of the following programmes
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Bachelor of Applied Management
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)
- Bachelor of International Tourism and Hospitality Management